Hero By Ahlgreen is a HighEnd unisex brand with a mission to change the fashion industry and make sustainability simple and easy to understand.  We want to revolutionize and inspire the whole industry.  Our logo is the planet and it is made in reflective print, so it will light up in the dark. Let us fight for a better future and planet together.


We mainly only use Danish suppliers to ensure the most responsible value chain. All trim such as elastic, print and hangtags come from Danish suppliers as this gives a very short supplychain and we support our local market. The fabric we use comes from Turkey or Portugal, but with Danish owners. Fundamental for all our suppliers, is that they have a very strong sustainable profile. All are of course oeko-tex100 certified, some are Gots certified or Nordic Swan Ecolabelled. We are very proud of that. Our tailors are located in different places in Denmark and produce our orders directly to the customer. We call this OnDemand/Customized production. We can proudly write - MADE IN DENMARK and we deliver directly to the customer.


Kristina Wallengreen is the founder and owner of THINK: "With HERO by our side, we can be the heroes that make a difference in the fight against infectious diseases. Together, we can change the world"

From 2023 HeroByAhlgreen will donate a part of their turnover to the NGO “THINK”. Our mission is to be a HERO in all what we do.

Every year, 1.6 million people die
from Tuberculosis, making it the second leading infectious killer after COVID-19. THINK is a non-profit organisation dedicated to improving the lives of those affected by TB and HIV through research and improved health care in Afrika.


We have more than 20 years of experience in the fashion
industry. Rikke Ahlgreen, the owner of Hero By Ahlgreen, has an extremely good
eye for good qualities, finish and details. It might seem simple, but in reality it is not. Especially not when you only want to work with transparent and good suppliers. We have selected the best highend qualities. We have had many qualities in our hands. A lot of it has not reached our high standards of piling, colour fastness, tear resistance and has been rejected. We have chosen the very best long-stacked
fibres in supima cotton, tencel and eco-vero viscose. However, it has been surprisingly difficult to get a proper quality.


Far too many garments are produced in our industry. It has major consequences for our planet and therefore we are taking a new path that we hope can inspire! We produce OnDemand directly to the customer from our local tailors. We have chosen qualities that last longer and we do not have sales... But we have made your favorite wardrobe, which never goes out of fashion. We think this is sustainable and the future.