Our biggest dream is to revolutionize the fashion industry and change people's mindset about what truly constitutes sustainability. We want to challenge the mass production, overstocked inventory, poor quality, and sales culture that are the biggest culprits in the textile industry.

The amount of clothing produced is simply too much. In fact, twice as much clothing is being produced now as just 20 years ago, and according to researchers, these numbers will continue to rise in the coming years. This trend must stop, especially as the fashion industry is said to be one of the most polluting industry in the world.

We cannot save the world alone. But we can make a difference by only producing what the customer needs and creating awareness about "sustainable" clothing.

We hope you will join us on this journey.





Founder and CEO - Rikke Ahlgreen Møller

Rikke is an experienced expert in the fashion industry, with a successful track record of building up the CSR department in one of the world's largest fashion houses. As a creative buyer with over 20 years of experience, Rikke has a deep understanding of the industry and a passion for textiles. She is a meticulous and detail-oriented person who excels at optimizing products to the highest standards.

Founding Hero by Ahlgreen has been a lifelong dream for Rikke, but it takes courage and determination to revolutionize an industry that still produces excessive amounts of clothing. With her extensive experience in CSR management and quality assurance, Rikke is committed to finding smarter and simpler solutions, such as producing OnDemand or collaborating with local tailors worldwide, to reduce waste and promote sustainability. She is dedicated to making a positive impact on the fashion industry and believes that change is not only necessary but also possible.

Read more about Rikke's vision and CSR work: https://herobyahlgreen.dk/pages/ambassador


Designer - Jan Chul

Jan is a skilled designer with years of experience working with major fashion brands. He and Rikke became friends while working at a Danish medium-sized fashion house, and they've remained in touch ever since. Jan has started several successful brands, including Humør, WeAreCph, and most recently, Herobyahlgreen.

Jan's approach to fashion is straightforward and sincere, with a focus on creating high-quality, timeless pieces that align with his personal values. His latest venture, Herobyahlgreen, reflects this ethos, and he's proud to be a part of it.

In his personal style, Jan prefers comfort and simplicity, often sporting a pair of trendy sneakers, a casual tee, and comfortable sweatpants. He's always willing to lend a helping hand to those he cares about and is dedicated to his work.